DISTINGUISHING FEATURES OF THE CLASS: This is an administrative position responsible for assisting in the planning, development, and implementation of programs to promote and increase leisure and business travel to Putnam County. The incumbent will be in frequent contact with the Director of Tourism, the public, press and others. The incumbent may be required to work flexible hours, evenings and weekends as needed. Work is performed under the general supervision of the Director of Tourism. Does related work as required.

TYPICAL WORK ACTIVITIES:  (Illustrative only)

• Assists in the planning, development and implementation of programs and projects aimed at promoting tourism in Putnam County;
• Assists various County agencies, both public and private, in developing strategies for increasing visitor volume and expenditures;
• Guides local and regional organizations in building the awareness of the tourism/travel industry and of the Office of Tourism;
• Develops brochures, articles, press releases, etc., on tourism-related subjects including Putnam attractions, events, services, facilities, tourism marketing and public relations;
• Reviews market research and disseminates data on tourism trends and the economic impact of tourism to the County;
• Participates in cooperative ventures with various tourism agencies regionally to promote Putnam tourism;
• Maintains an enthusiastic, self-reliant, and self-starting approach to meet job responsibilities and accountabilities;
• Keeps abreast of changes to Putnam County’s business and leisure opportunities;
• Assists in the development and implementation of an annual marketing plan;
• Assists in the preparation of a variety of reports and studies related to promoting tourism in Putnam;
• Uses computer applications or other automated systems such as spreadsheets, word processing, calendar, e-mail and database software in performing work assignments
• Performs a variety of related activities as required.

Typical Work Activities are intended only as illustrations of possible types of work that might be appropriately assigned to an incumbent of this title. Work activities that do not appear above are not excluded as appropriate work assignments, as long as they can be reasonably understood to be within the logical limits of the job.

FULL PERFORMANCE KNOWLEDGE, SKILLS, ABILITIES AND PERSONAL CHARACTERISTICS:  Good knowledge of the geographic and business area layout of communities in Putnam County; good knowledge of tourism development and promotional activities in Putnam County; good knowledge of the principles, methods and techniques used in tourism marketing, promotional and public relations; ability to maintain good working relationships; ability to multi-task; ability to present ideas and informational materials clearly and effectively, both orally and in writing; ability to effectively use computer applications such as spreadsheets, word processing, calendar, e-mail and database software; resourcefulness; creativity; outgoing; physical condition commensurate with the demands of the position.

MINIMUM QUALIFICATIONS: Either

1. Bachelor's Degree or higher in Marketing, Business Administration, Public Administration, Communications, Tourism, or closely related field and two (2) years of administrative or managerial experience in tourism development, advertising, business development, marketing activities, or closely related field, for a public or private enterprise; or
2. Bachelor's Degree or higher and four (4) years of administrative or managerial experience in tourism development, advertising, business development, marketing activities, or closely related field, for a public or private enterprise; or
3. Associate degree in Marketing, Business Administration, Public Administration, Communications, Tourism, or closely related field and four (4) years of administrative or managerial experience in tourism development, advertising, business development, marketing activities, or closely related field, for a public or private enterprise; or
4. Associate degree and six (6) years of administrative or managerial experience in tourism development, advertising, business development, marketing activities, or closely related field, for a public or private enterprise

PLEASE NOTE: Your degree must have been awarded by a college or university accredited by a regional, national, or specialized agency recognized as an accrediting agency by the U.S. Department of Education/U.S. Secretary of Education.

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Pending Jurisdictional Classification